Sound Off: How do you go about setting a list price? Does pricing below market rate always cause a bidding war, or can that backfire?

Oct 14, 2019 |

A: Like it or not, the convention in the city is for agents to list a property for sale with a lower-than-expected list price on purpose. We tell our clients that a list price is as important for what it says directly and what it implies. Determining a property’s value to our clients is our […more]

Posted in: San Francisco

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