Proposed state Senate bill would ban brokers from using ‘SoHa’ in listings

Jun 9, 2017 |

As real estate developers and brokers continue rebranding neighborhoods with new nicknames, some community members fear this gentrifies and strips the history away from their nabes. Like NoLo (SoHo + Nolita + Lower East Side) and DoBro (Downtown Brooklyn) before it, SoHa, the new branding moniker for South Harlem, has been met with resistance from residents. […more]

Posted in: New York

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