Google will make it impossible for lenders and Realtors to target consumers based on ZIP code, demographics

Jun 12, 2020 |

Google announced it is tightening its policies, prohibiting employment, housing and credit advertisers from targeting or excluding ads based on certain demographics and ZIP codes. The company explained that it has long prohibited advertisers from targeting users based on “sensitive categories” related to their identity, beliefs, sexuality or personal hardships. This means the company doesn’t allow […more]

Posted in: San Francisco

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